![]() ![]() “The attainability factor is what makes ‘Girls Gone Wild’ successful, ‘cause these really are, as much as other videos and magazines will say, these are the girls next door,” Francis told Asbury Park Press in 2002. They were “the ones you wouldn’t expect to do it,” a 25-year-old production manager told The New York Times. By 2004 Francis would brag that it was a $100 million dollar a year business by 2013 it would be bankrupt, a relic of an era when people had to purchase porn over the phone, rather than access it instantly online.īut the advertised draw of Girls Gone Wild was its stars: just regular girls, approached out of the blue to become softcore porn stars in a matter of seconds. The allure was heightened by the series’ late-night infomercials, where viewers could sample the censored compilations before buying. Francis was capitalizing on the increasingly wild Floridian phenomenon of spring break, boosted by MTV’s annual broadcast that showcased the week’s hedonism to all of America. Cameramen would approach drunken college students in the streets of Panama City or New Orleans, and for a glimpse at their boobs the girls might receive some beads or a pair of GWW-branded shorts. ![]() The Girls Gone Wild tapes were softcore porn compilations, sold primarily through infomercials, promising the nudity and soft sexual antics of sorority girls, campus co-eds, and spring break virgins, who would appear flashing their breasts or performing erotic scenes for the camera. Ever the visionary, Francis thought people might pay to see these things, so he used his credit card to license the videos for a successful compilation he named “Banned from Television.” In 1998 he’d move from shark bites to boobs, advertising sales of the first “Girls Gone Wild” tape on late-night cable television, created from clips Francis had found of girls at Mardi Gras lifting their shirts up. There were suicides, video of a woman getting hit by a train, another woman having her legs bitten off by a shark. In 1997 Joe Francis was working as a production assistant in reality television when he realized that most of the footage being submitted for the show he was working on was extreme. ![]()
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